Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados

• Autores: Marta Arce Urriza, José Javier Cebollada Calvo
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Vol. 16, Nº 2, 2013, págs. 108-122
• Idioma: español
• DOI: 10.1016/j.cede.2012.07.002
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 10 Citas
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