La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración

• Autores: Raquel Sánchez Fernández, Gilbert Swinnen, María Angeles Iniesta Bonillo
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Vol. 16, Nº 2, 2013, págs. 83-94
• Idioma: español
• DOI: 10.1016/j.cede.2012.05.004
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 3 Citas
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