La construcción de lealtad en comunidades virtuales de marca

• Autores: Luis V. Casaló Ariño , Carlos Flavián Blanco , Miguel Guinalíu Blasco
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 22, Nº 1, 2013, págs. 53-60
• Idioma: español
• DOI: 10.1016/j.redee.2011.10.001
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• Dialnet Métricas: 4 Citas
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