El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento

• Autores: José Enrique Bigné Alcañiz , Aina Borredá Pérez, María José Miquel Romero
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 22, Nº 1, 2013, págs. 1-10
• Idioma: español
• DOI: 10.1016/j.redee.2011.11.001
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  • Texto completo
• Dialnet Métricas: 10 Citas
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