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This article explores the relationship between vote sincerity and the time at which vote decisions are finalized. It posits that a specific set of competitive circumstances are necessary for insincere voting to occur, and that voters' understanding of these circumstances can be influenced by exposure to information during a campaign. The article introduces a new method of operationalizing a commonly overlooked type of insincere voting: the protest voter. As defined here, protest voters express their political dissatisfaction by supporting an uncompetitive non-traditional party that is not their first preference. Canadian Election Study data reveal that protest voters make up a small, but noteworthy segment of the electorate and that insincere voters tend to make their vote decisions relatively late.
