Efectos de la estrategia de innovación en el éxito de los nuevos productos: el papel moderador del entorno

• Autores: Daniel Jiménez Jiménez, Raquel Sanz Valle
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 21, Nº 4, 2012, págs. 323-332
• Idioma: español
• DOI: 10.1016/j.redee.2012.07.005
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  • Texto completo
• Dialnet Métricas: 3 Citas
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