Satisfacción y lealtad hacia un sitio web: el efecto moderador del riesgo percibido

• Autores: Rafael Currás Pérez, Isabel Sánchez García
• Localización: Esic market, ISSN 0212-1867, Nº 141, 2012, págs. 209-234
• Idioma: español
• Títulos paralelos:
  • Satisfaction and loyalty to a website: the moderating effect of perceived risk
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 6 Citas
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