¿Cómo compiten las pymes en los mercados internacionales?: análisis de un clúster local con vocación exportadora

• Autores: Antonia Estrella Ramón, David Jiménez Castillo, José Luis Ruiz Real, Manuel Sánchez Pérez
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 18, Nº 1, 2012, págs. 87-99
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60062-8
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• Dialnet Métricas: 12 Citas
• Resumen

  • Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de marketing que implementan en su actividad comercial internacional. Para ello, se examina una muestra de pymes pertenecientes a un clúster agroindustrial competitivo a nivel internacional. Los resultados revelan diferencias estratégicas específicas en varios aspectos competitivos vinculados al marketing, que permiten ofrecer una serie de implicaciones y recomendaciones para fomentar el desarrollo y la expansión internacional de economías locales.

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