Relationship between corporate image and purchase behavior: Moderating effects of personal characteristics and situational factors

• Autores: Jun Woo Kim, Brian Crow, Yu Kyoum Kim
• Localización: Event management, ISSN 1525-9951, Vol. 15, No. 3, 2011, págs. 245-265
• Idioma: inglés
• DOI: 10.3727/152599511x13124625650584
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