Fragmentación de audiencias y reacciones de las networks en Estados Unidos: el caso de ABC, CBS, Fox y NBC

• Autores: Meritxell Roca Sales
• Localización: Telos: Cuadernos de comunicación e innovación, ISSN 0213-084X, Nº. 87, 2011 (Ejemplar dedicado a: Nuevos perfiles profesionales para la comunicación digital), págs. 117-129
• Idioma: español
• Títulos paralelos:
  • Fragmentation of audiences and main reactions from the US television networks: the case of ABC, CBS, Fox and NBC
• Enlaces
  • Texto completo
• Dialnet Métricas: 1 Cita
• Resumen
  • español

    Las Nuevas Tecnologías de la Información y la Comunicación (NTIC), y en particular Internet, han revolucionado nuestras vidas en todos los aspectos y el modo en que nos entretenemos no es ninguna excepción. Este artículo analiza las principales cadenas de televisión de habla inglesa de emisión en abierto en EEUU, para ver cómo se están enfrentando a retos como YouTube o el iPhone.

  • English

    New ICT technologies, and particularly the Internet, have been a revolution to our lives in every aspect and the way we entertain is no exception. In this paper we will analyze the television industry in the United States (English broadcast television) to understand how ABC, CBS, Fox and NBC are reacting to challenges such as YouTube or the iPhone. Our time had never been so precious and both the television industry and the advertising industry are well aware of that.

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