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A major characteristic of financial markets is information asymmetry. To combat its problems principals can use screening. That is, they can offer the clients a menu of contracts and infer their risk level from their choices. If the pattern of choices that clients with different risk level make differs, there is self-selection of clients and screening occurs. We conduct an experiment to address an important question for such settings.does the framing of the offered menu of contracts interfere with the self-selection of clients? The answer is yes. In fact, subjects�f choices shift when the same (positive) outcomes of the same menu of contracts are presented in two different frames. Since both frames differ in the �\perceived. reference-point, we propose a theoretical approach that initially follows Prospect Theory to explain our results. Subjects exhibit loss aversion in their perception and assessment of the positive outcomes below the reference-point, and self-selection fails to occur.
