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The aim of this study was to identify the motivational factors that influence families to attend events as there is limited information available regarding family events motivation. This study bridges the gap between event organizers and the "family" to find out which events families choose to attend and why. Results identified that children are a major determining factor within the event decisiion-making process for a family. Results also show that previous research regarding "top motivational factors" for individuals is not the same for families as they are willing to compromise and attend an event that their children will find satisfying, which, in turn, results in satisfied parents and a successful day out. Families are not interested in the novelty or uniqueness of an event; they just want to spend time together.
