Acceso usuarios
Partiendo de los conceptos de biotipo y biopoder, y tomando a Michel Foucalt como teórico principal, este estudio analiza la reconstrucción de los modelos de belleza y biotipos femeninos, considerados por algunas autoras como opresivos, y que son retratados en la exitosa serie actual de ficción norteamericana �Mad Men'. Del mismo modo, el análisis se centra en los modelos de belleza típicamente norteamericanos de los años cincuenta y sesenta, tal y como se muestran en la primera temporada de la producción de televisión norteamericana, una serie mundialmente aclamada y premiada, sobre todo por su autenticidad histórica y su estilo visual. Fiel a una época y a un estilo, la serie retrata perfectamente los modelos estéticos de la América en la que se fraguó el sueño americano, símbolo del máximo esplendor de la sociedad de consumo.
Taking as basis the concepts of biotype and biopower and considering a benchmark the theories created by Michel Foucalt, this study analyses the reconstruction of beauty models and female biotypes portrayed on the successful American film drama �Mad Men'. These portraits are considered oppressive by some feminist authors. This analyses also focuses on typical American models of beauty during such a specific period of History as the fifties and sixties. Models represented in the first season of the series are a portrait of the society of those years. This world-acclaimed and winning film bases its pillars on historical genuineness and its great visual style. Loyal to an epoch and a style, the series portrays perfectly the aesthetic models of a classic image of the United States, in where the American dream was born and it grow up. The film drama has become a symbol of the maximum height of the consumer society.
