Importancia del sitio web en la banca online: influencia sobre la confianza

• Autores: María Jesús López Miguens, Lorenzo Rodríguez Comesaña, Encarnación González Vázquez
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 16, Nº 3, 2010, págs. 85-106
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60036-7
• Enlaces
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• Dialnet Métricas: 4 Citas
• Resumen

  • En este trabajo se analiza la incidencia de la calidad del sitio web financiero en la generación de confianza que los usuarios del mismo desarrollan hacia el canal Internet. Se discute, con ese fin, la hipótesis que establece una relación entre ambos constructos y que permitirá comprobar si el diseño, estructura de navegación y la información contenida en el sitio favorecen en el usuario la aparición de la confianza online, entendida ésta en términos de confiabilidad y seguridad y privacidad. Para su contrastación hemos formulado un modelo causal.

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