La elección del modo de entrada en un mercado internacional: el caso de las cadenas hoteleras de Baleares en la región del Caribe y el Golfo de México

• Autores: Onofre Martorell Cunill, Carles Mulet Forteza
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 16, Nº 3, 2010, págs. 53-67
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60034-3
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• Resumen

  • Esta investigación trata de determinar los factores clave que influyen en el proceso de decisión llevado a cabo por las cadenas hoteleras de baleares a la hora de elegir su estrategia de crecimiento para llevar a cabo su expansión en la región del Caribe y el golfo de México con la finalidad de verificar si los conceptos derivados del coste de transacción, teoría de la agencia y la teoría estratégica de la organización de habilidades y conocimiento de las empresas pueden explicar la modalidad de expansión elegida por estas cadenas en dicha región. Este trabajo permite la comparación de los resultados obtenidos con los obtenidos por otros trabajos similares sobre la industria hotelera internacional.

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