Nuevas orientaciones para el análisis económico de la responsabilidad social empresarial

• Autores: Jean Marie Cardebat, Pierre Rëgibeau
• Localización: Cuadernos de relaciones laborales, ISSN-e 1988-2572, ISSN 1131-8635, Vol. 27, Nº 1, 2009 (Ejemplar dedicado a: La responsabilidad social empresarial en Europa y las corporaciones transnacionales), págs. 127-146
• Idioma: español
• Títulos paralelos:
  • New directions for the economic analysis of corporate social responsibility
• Enlaces
  • Texto completo
• Resumen
  • español

    La responsabilidad social empresarial tiene fundamentos individuales y fundamentos colectivos. Al nivel individual, discutimos la RSE como estrategia para limitar el riesgo empresarial .y enseñamos como este enfoque conduce a una novel interpretación de los resultados empíricos sobre la relación entre RSE y ganancias. Al nivel colectivo, aplicamos la teoría sobre la difusión de tecnologías en una red de empresas para explicar el proceso de difusión de la RSE.

  • English

    Corporate social responsibility has both individual and collective foundations. At the individual level, we present CSR as a risk-reducing tool and show that this approach leads to a novel interpretation of existing empirical results on the link between profits and CSR. At the collective level, we apply the theory of technological diffusion in networks of companies to explain the diffusion process of CSR.

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