Determinantes de la evaluación de los consumidores de las extensiones de marca en Chile y comparación con la evidencia mundial

• Autores: Sergio Olavarrieta Soto, Faustino Alarcón Valero, I. Graf, P. Furche
• Localización: Esic market, ISSN 0212-1867, Nº 132, 2009, págs. 55-76
• Idioma: español
• Títulos paralelos:
  • Determinants of consumer evaluations of brand extensions in Chile and comparison against global evidence
• Enlaces
  • Texto completo  1    2  
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