Rumores sobre el mercado y comportamiento del consumidor

• Autores: Allan J. Kimmel
• Localización: Esic market, ISSN 0212-1867, Nº 131, 2008, págs. 189-230
• Idioma: español
• Títulos paralelos:
  • Marketplace rumors and consumer behavior
• Enlaces
  • Texto completo  1    2  
• Referencias bibliográficas
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