El riesgo percibido ante la compra de bienes y servicios

• Autores: Carmen Pérez Cabañero
• Localización: Esic market, ISSN 0212-1867, Nº 129, 2008, págs. 183-218
• Idioma: español
• Títulos paralelos:
  • Perceived risk on goods and service purchases
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 4 Citas
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