Diferenciación en marketing y resultado de la empresa: análisis contingente y configuracional

• Autores: María José Ruiz Ortega, Pedro Manuel García Villaverde , Juan José Jiménez Moreno , Gloria Parra Requena
• Localización: Esic market, ISSN 0212-1867, Nº 129, 2008, págs. 67-124
• Idioma: español
• Títulos paralelos:
  • Marketing differentiation and firm's performance: contingent and configurational analysis
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 1 Cita
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