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Análisis de la eficacia publicitaria en Internet
Autores:
Juan José Blázquez Resino, Arturo Molina Collado, Águeda Esteban Talaya, David Martín-Consuegra Navarro
Localización:
Investigaciones europeas de dirección y economía de la empresa
,
ISSN
1135-2523,
Vol. 14, Nº 1, 2008
,
págs.
159-176
Idioma:
español
DOI
:
10.1016/s1135-2523(12)60017-3
Enlaces
Texto completo (
pdf
)
Dialnet Métricas
:
7
Citas
Referencias bibliográficas
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