Proceso de evaluación de las extensiones de marcas: un análisis aplicado a marcas deportivas

• Autores: Isabel Buil Carrasco, José Miguel Pina Pérez
• Localización: Investigaciones europeas de dirección y economía de la empresa, ISSN 1135-2523, Vol. 14, Nº 1, 2008, págs. 139-158
• Idioma: español
• DOI: 10.1016/s1135-2523(12)60016-1
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• Referencias bibliográficas
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