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Proceso de evaluación de las extensiones de marcas
:
un análisis aplicado a marcas deportivas
Autores:
Isabel Buil Carrasco, José Miguel Pina Pérez
Localización:
Investigaciones europeas de dirección y economía de la empresa
,
ISSN
1135-2523,
Vol. 14, Nº 1, 2008
,
págs.
139-158
Idioma:
español
DOI
:
10.1016/s1135-2523(12)60016-1
Enlaces
Texto completo (
pdf
)
Referencias bibliográficas
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