La implicación del consumidor en la adquisición de bienes y servicios

• Autores: Carmen Pérez Cabañero
• Localización: Esic market, ISSN 0212-1867, Nº 123, 2006, págs. 93-113
• Idioma: español
• Títulos paralelos:
  • Consumer involvement in goods and service purchases
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 11 Citas
• Referencias bibliográficas
  • ALONSO RIVA S , J., FERNÁNDEZ NOGALES, A., GARCÍA ARRIZABALAGA, I., MARTÍNEZ SALINAS, E., RIVERO MENÉNDEZ DEL LLANO, L.G., RUIZ DE MAYA, S....
  • ANDREWS, J.C., DURVASULA, S. y AKHTER, S.H., (1990): “A framework for conceptualizing and measuring the involvement constructin advertising...
  • ANTIL, J., (1984): “Conceptualization and operationalization of involvement”, en Advances in consumer research, vol. 11. Editado por T.C....
  • BATESON, J.E.G. y HOFFMAN, K.D., (1999): Managing services mar keting. Texts and readings, The Dryden Press, 4ª edición.
  • BEHARRELL, B. y DENISON, T.J., (1995): “Involvement in a routine food shopping context”, British Food Journal, vol. 97, nº 4, pp. 24-29.
  • BERENGUER CONTRÍ, G., GIL SAURA, I. y MOLLÁ DESCALS, A., (1995): “Medición de constructos en marketing: revisión de las escalas de medición...
  • BLOCH, P.H., (1981): “An exploration into the scaling of consumer’s involvement with a product class”, Advances in consumer research, vol....
  • BLOCH, P.H. y RICHINS, M.L., (1983): “A theoretical model for the study of product importance perceptions”, Journal of marketing, vol. 47,...
  • CELUCH, K.G. y LONGFELLOW, T.A., (1992): “Consumers’ service involvement: an exploratory examination”, Psychological reports, vol. 71, pp....
  • CELUCH, K. y TAYLOR, S.A., (1999): “Involvement with services: an empirical replication and extension of Zaichkowsky’s Personal Involvement...
  • CHAUDHURI, A., (2000): “A macro analysis of the relationship of p roduct involvement and information search: the role of risk”, Journal of...
  • CLARKE, K. y BELK, R., (1979): “The effects of product involvement and task definition on anticipated consumer effort”, Advances in con sumer...
  • DAY, E., ROYNE STAFFORD , M. y CAMACHO, A., (1995): “Opportunities for involvement research: a scale development approach”, Journal of advertising,...
  • DHOLAKIA, U.M., (2001): “A motivational process model of product involvement and consumer risk perception”, European journal of mar keting,...
  • EVRARD, Y. y AURIER, P., (1996): “Identification and validation of the components of the person-object relationship”, Journal of business...
  • GABBOTT, M. y HOGG, G., (1994): “Consumer behaviour and services: a review”, J o u rnal of marketing management, vol. 10, nº 5, pp. 311-324.
  • HIGIE, R.A. y FEICK, L.F., (1989): “Enduring involvement: conceptual and measurement issues”, en Advances in consumer research, vol. 16, editado...
  • HILL, C.J. y MOTES, W.H., (1995): “Professional versus generic retail services: new insights”, Journal of services marketing, vol. 9, nº 2,...
  • JAIN, K. y SRNIVASAN, N., (1990): “An empirical assessment of multiple operationalizations of involvement”, Advances in Consumer Research,...
  • KASSARIJAN, H.H., (1981): “Low involvement: a second look”, en Advances in consumer research, vol. 8, editado por K.B. Monroe, Ann Arbor (MI)....
  • LAROCHE, M., BERGERON, J. y GOUTLAND, C. (2003): “How intangibility affects perceived risk: the moderating role of knowledge and involvement”,...
  • LASTOVICKA, J. y GARDNER, D., (1979): “Components of involvement” en Attitude research plays for high stakes, editado por J.C. Maloney and...
  • LAURENT, G. y KAPFERER, J.N., (1985): “Measuring consumer involvement profiles”, Journal of marketing research, vol. 22, nº 1, febrero, pp....
  • LAURENT, G. y KAPFERER, J.N., (1986): “Los perfiles de involvement”, ESIC market, vol. 52, abriljunio, pp. 109-121.
  • MAHESWARAN, D. y STERNTHAL, B., (1990): “The effects of knowledge, motivation and type of message on ad processing and product judgements”,...
  • MARTIN, C.L., (1998): “Relationship marketing: a high-involvement product attribute approach”, Journal of product & brand management,...
  • McCOLLKENNEDY, J.R. y FETTER, R.E., jr., (2001): “An empirical examination of the involvement to external search relationship in services...
  • M cQUARRIE, E . F. y MUNSON, J.M., (1987): “The Zaichkowsky personal involvement inventory: modification and extension”, en Advances in consumer...
  • MITCHELL, A.A., (1979): “Involvement: a potentially important mediator of consumer behavior”, en Advances in consumer research, vol. 6, editado...
  • MITTAL, B., (1989): “A theoretical analysis of two recent measures of involvement”, en Advances in consumer research, vol. 16, editado por...
  • MITTAL, B., (1995): A comparative analysis of four scales of consumer involvement”, Psychology & marketing, vol. 12, nº 7, octubre, pp....
  • OZANNE, J.L., BRUCKS, M. y GREWAL, D., (1992): “A study of information search behavior during the categorization of new products”, Journal...
  • PARK, C. y MOON, B. (2003): “The relationship between product involvement and product knowledge: moderating roles of product type and product...
  • PETTY, R.E. y CACIOPPO, J.T., (1986): Communication and persuasión: central and peripheral routes to attitude change. Editorial SpringerVerlag,...
  • PUNJ, G.N. y STAELIN, R., (1983): “A model of consumer information search behavior for new automobiles”, Journal of consumer research, vol....
  • QUESTER, P.G. y SMART, J., (1998): “The influence of consumption situation and product involvement over consumers’ use of product attribute”,...
  • QUESTER, P. y LIM, A.L., (2003): “Product involvement/brand loyalty: is there a link?”, Journal of product and brand management, vol. 12,...
  • RATCHFORD, B.T., (1987): “New insights about the FCB Grid”, Journal of advertising research, agosto/septiembre, pp. 24-38.
  • REINECKE FLYNN, L. y GOLDSMITH, R.E., (1993): “Application of the personal involvement inventory in marketing”, Psychology & mar keting,...
  • RICHINS, M.L. y BLOCH, P.H., (1986): “After the new wears off: the temporal context of product involvement”, Journal of consumer re search,...
  • RIFON, N.J. y TRIMBLE, C.S. (2002): “An update on consumer involvement with products and issues: thirty years later”, American Marketing Association....
  • SHAFFER, R.T. y SHERRELL, D.L., (1997): “Consumer satisfaction with health-care services: the influence of involvement”, Psychology &...
  • SHERIFF, M. y CANTRIL, H., (1947): The psychology of egoinvolve ments, social attitudes and identifications, editorial John Wiley & Sons,...
  • SRINIVASAN, N. y RACHTFORD, B.T., (1991): “An empirical test of a model of external search for automóviles”, Journal of consumer research,...
  • STELL, R. y DONOHO, C.L., (1996): “Classifying services from a consumer perspective”, The journal of services marketing, vol. 10, nº 6, pp....
  • STONE, R., (1984): “The marketing characteristics of involvement”, en Advances in consumer research, vol. 11. Editado por T.C. Kinnear, Association...
  • TRAYLOR, M.B. y JOSEPH, W.B., (1985): “Reply to Arora and Baer’s comment on measuring consumer involvement in products ” , Psychology and...
  • WEBSTER, C., (1988): “The importance consumers place on professional services”, The journal of services marketing, vol. 2, nº 1, invierno,...
  • WILKIE, W.L., (1994): Consumer Behavior, 3ª edición. John Wiley & Sons, Inc.
  • ZAICHKOWSKY, J.L., (1985): “Measuring the involvement construct”, Journal of consumer research, vol. 12, diciembre, pp. 341-352.
  • ZAICHKOWSKY, J.L.,(1994): “The personal involvement inventory: reduction, revision, and application to advertising”, Journal of advertising,...