The logic of scientific discovery requires the community of peers to validate and sanction the authenticity and specific contribution of a finding or a solution to a problem, so that the knowledge generated can be published and shared. To publish is, consequently, innate to the work of scientists. Therefore, when a set of tools and licenses are created and placed within their reach simultaneously, allowing them to take full control over all operations related to the process (to create, publish, communicate, distribute, reproduce, transform) with no need of any intermediaries, a revolution takes place. This revolution goes beyond publishing itself and transforms fundamental aspects concerning the circulation of knowledge, its use and availability.