Acceso usuarios
Eduardo Oejo Montoro
La creatividad publicitaria es una técnica de comunicación donde la imaginación está subordinada al método y a los objetivos de la estrategia de comunicación del anunciante. La metodología utilizada por los creativos puede ser una herramienta válida para estimular la creatividad en las aulas a partir de considerar al alumno como consumidor y a la asignatura como producto, siguiendo métodos como el que se expone a continuación.
The philosophers of the Illustration strained for defining the concept of «civil society», and came to the conclusion that this one was composed by the citizens’ associations that defended their interests out of the habitual politics. Nowadays, the civil society is made up by the not governmental organizations (NGO) and by the internationals organizations (for example, UNO), far from the economic profit that the market persecutes.
The mass media have the force of changing the world and, because of it, the ONU and the NGO strain for creating programs that manage to put the mass media to the service of the civil society. Here are exposed the programs IPDC, the actions PNUD and the campaigns NetAid and CRIS.
