Marketing Metrics:: Status of Six Metrics in Five Countries
Patrick Barwise, John U. Farley
págs. 257-262
Integrating the Strategy Formation Process:: An International Perspective
Torben Juul Andersen
págs. 263-272
Marc Baaij, Frans Van den Bosch, Marten Stienstra, Henk Volberda
págs. 273-280
Failure and Success of B-to-B Exchange Business Models:: A Contingent Analysis of Their Performance
Eleonora Di Maria, Andrea Ordanini, Stefano Micelli
págs. 281-289
Multiple Forces in Component Localisation in China
Andrew Millington, Julie McLaren, Barry Wilkinson, Markus Eberhardt
págs. 290-303
Market Strategies for Climate Change
Jonatan Pinkse, Ans Kolk
págs. 304-314
The Open Tourism Consortium:: Laying The Foundations for the Future of Tourism
Richard Watson, Leyland Pitt, Emmanuel Monod, Sigmund Akselsen
págs. 315-326
J. Rodney Turner, Ralf Müller
págs. 327-336
pág. 337
pág. 338
The Knowledge Chiefs:: CKOs, CLOs and CPOs
Kevin C. Desouza, Yukika Awazu
págs. 339-344