The dominant logic: Retrospective and extension
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págs. 5-14
Total quality management as competitive advantage: A review and empirical study
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Stock market reactions to customer service changes
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págs. 39-53
Cost reductions or reputation enhancement as motives for mergers: The logic of multihospital . . .
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págs. 55-74
Assessing generic strategies: An empirical investigation of two competing typologies in discrete
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págs. 75-83