The mammography guidelines controversy: What do women think?
Ellen J. Eisner, Sharyn M. Sutton
págs. 387-391
Ethical concerns in marketing research
Eric R. Spangenberg, Jane Sojka
págs. 392-396
`5 calories' or `low' calories: How consumer use numerical and verbal product information
Madhubalan Viswanathan
págs. 397-398
Customers complain--Business make excuses: The effects of linkage and valence
Robert Baer, Donna J. Hill
págs. 399-405
The effect of motivation to process on consumers' satisfaction reactions
Barry J. Babin, Mitch Griffin
págs. 406-411
Does satisfaction with multi-attribute products vary over time? A performance based approach
Vikas Mittal, Jerome M. Katrichis
págs. 412-417
`Tea and Viennese': A pioneering episode in the analysis of consumer behavior
Ronald A. Fullerton
págs. 418-421
Object-subject interchangeability: A symbolic interactionist model of materialism
Jeff Murray, Reid P. Claxton
págs. 422-426
A cross-cultural look at the `supposed to have it' phenomenon: The existence of a standard
Cecilia Wittmayer, Steve Schultz
págs. 427-434
Negotiation: An interdisciplinary approach
Rami Zwick, Harish Sujan
pág. 435
Memory, product familiarity, and categorization influences on the composition of consideration sets
Kalpesh Kaushik Desai, Wayne D. Hoyer
pág. 436
Sequential phases of judgment and the value representation of product alternatives
Robert S. Billings, James R. Bailey
págs. 437-441
Incorporating perceptions of financial control in purchase prediction: An empirical examination
Arti Sanhi
págs. 442-448
The effects of country of origin, brand, and price information: A cognitive-affective model of
Wai-Kwan Li, Kent B. Moore
págs. 449-457
The role of Hispanic ethnic identification on reference group influence
Cynthia Webster, James B. Faircloth III
págs. 458-463
Predicting buyers' selection of interpersonal sources: The role of strong ties and weak ties
Cathy L. Hartman, Pamela Kiecker
págs. 464-469
Cohort generational influences on consumer socialization
Aric Rindfleisch
págs. 470-476
A conceptual model of the role of situational type on consumer choice behavior and consideration
Indrajit Sinha
págs. 477-482
Alternative models of cognitive processes underlying consumer reactions to conjunction categories
Francis M. Ulgado, Moonkyu Lee
págs. 483-488
Consumption schemata: Their effects on consumer decision making
Albert Wenben Lai
págs. 489-494
Innovations in defining and measuring brand image
Martin S. Roth
pág. 495
Good life images and brand name associations: Evidence from Asia, America, and Europe
George M. Zinkhan, Penelope J. Prenshaw
págs. 496-500
Using the Zaltman metaphor elicitation technique to understand brand images
Robin Higie Coulter, Gerald Zaltman
págs. 501-507
The dark side of consumer behavior: Empirical examinations of impulsive and compulsive consumption
Brian Wansink
pág. 508
An examination of the effects of context-induced mood states on the evaluation of a `feel good'
John Hadjimarcou, Lawrence J. Marks
págs. 509-513
The influence of mood and gender on consumers' time perceptions
Susan Powell Mantel, James J. Kellaris
págs. 514-518
Phenomenological insights in mood and mood-related consumer behaviors
Jacqueline J. Kacen
págs. 519-525
Mood effects in consumer behavior: A unifying theme
Ronald C. Goodstein
págs. 526-529
pág. 530
Assessing viewer judgement of advertisements and vehicles: Scale development and validation
Tammi S. Feltham
págs. 531-535