Acceso usuarios
pág. 138
A later mover advantage? The impact of order of entry and brand characteristics on consumer
Stephen M. Nowlis, Jennifer Aaker
pág. 139
The role of expectations and organization in the encoding and use of memory-based information
Susan Heckler
pág. 140
Empirical relationships between cognitive style and LOV: Implication for values and value system
Roger P. McIntyre, Reid P. Claxton
págs. 141-146
How green is my value: Exploring the relationship between environmentalism and materialism
Bobby Banerjee, Kim McKeage
págs. 147-152
Paradigms of the self and the environment in consumer behavior and marketing
Lisa Auchinachie, Annamma Joy
págs. 153-157
pág. 158
Julie A. Ruth, Cele Otnes
págs. 159-164
A toast for the host? The male perspective on gifts that say thank you
Margareth Rucker, Anthony Freitas
págs. 165-168
Death by nostalgia: A diagnosis of context-specific cases
Stacey Menzel Baker, Patricia F. Kennedy
págs. 169-174
Measuring multiple emotional responses to a single television commercial
Jon D. Morris, James S. McMullen
págs. 175-180
Exploring the role of individual differences in affect intensity on the consumer's response to
David J. Moore, William D. Harris
págs. 181-187
Consumer inferences and family branding strategies: A demonstration of category-based induction
Barbara Loken, Christopher Joiner
págs. 188-194
Brand names and consumer inferences: The effect of adding a numeric component to a brand name
Teresa Pavia
págs. 195-200
Consumer inference as part of product comprehension
Jerry C. Olson, Timothy R. Graeff
págs. 201-207
Effects of a role model and fear in warning label on perception safety and safety behavior
Robert A. Rachlin, Mark A. deTurck
págs. 208-212
Nutritional information research: A review of the issues
Eve M. Caudill
págs. 213-217
Miscomprehension and believability of information presented in print advertising
Richard F. Beltramini, Steven P. Brown
págs. 218-223
Behavioral research using scanner data
Stephen J. Hoch, Amitava Chattopadhyay
pág. 224
Real-time ad processing: Tracing dynamic responses
Douglas L. MacLachlan
pág. 225
Process tracing of physiological responses to dynamic commercial stimuli
Piet Vanden Abeele, Douglas L. MacLachlan
págs. 226-232
Research on the phenomenon and treatment of addiction: A multi-disciplinary perspective
Michal Ann Strahilevitz
pág. 233
Need for cognition and the effects of repeated expression on attitude accessibility and extremity
Curtis P. Haugtvedt, Stephen M. Smith
págs. 234-237
Evidence of a relationship between need for cognition and chronological age: Implications for
Harlan Spotts
págs. 238-243
Need for cognition, advertisement viewing time and memory for advertising stimuli
John A. Schibrowsky, James W. Peltier
págs. 244-250
The Wild West in the consumer imagination
Terrence H. Witkowski
pág. 251
Heightened self-consciousness: The intended and unintended consequences of marketing activities
Lauren G. Block, Gavan Fitzsimons
pág. 252
Emergent understanding of relationships among consumption, production, and the family
Deborah D. Heisley
pág. 253
Recent advances in social marketing
Alan R. Andreasen
pág. 254
Behavioral perspectives on bundling research
Pallab Paul, Rajan Krish
pág. 255
