The effect of brand value on economic growth: A multinational analysis
Nuriye Zeynep Ökten, Elif Yolbulan Okan, Ünal Arslan, Mustafa Özgür Güngör
págs. 1-7
Islam Bourini, Ashraf Jahmani, Roohi Mumtaz, Faisal A. Al-Bourini
págs. 8-14
Leveraging a luxury fashion brand through social media
Maria Teresa Romão, Sérgio Moro, Paulo Rita, Pedro Ramos
págs. 15-22
A proposal for a new index to evaluate hospital resource allocation: The case of Italian NHS rationalisation
Domenico Marino, Giuseppe Quattrone
págs. 23-29
Baumol's theory of entrepreneurial allocation: A systematic review and research agenda
Zeynab Aeeni, Mahmoud Motavaseli, Kamal Sakhdari, Ali Mobini Dehkordi
págs. 30-37
Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
Leonardo Ortegón Cortázar, Marcelo Royo Vela
págs. 38-47