págs. 1-2
Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex
Laura Saraite, Juana Alonso Cañadas, Federico Galán Valdivieso, María del Mar Gálvez Rodríguez
págs. 3-16
Strategy and generation of value in Colombian service-providing companies
Ramiro Parra Hernández, Beatriz Elena Guzmán, Edwin Tarapuez Chamorro
págs. 17-30
Martha Lucia Agredo Diaz, Tulio Ferney Silva Castellanos
págs. 31-44
Environmental entrepreneurship and public policy: the case of the Programa Emprender para la Vida (Entrepreneurship for Life Program)
Adriana María Arroyave Puerta, Flor Ángela Marulanda Valencia
págs. 45-59
Formal and informal institutions in relation to the entrepreneurial phenomenon in the Americas
David Andrés Camargo Mayorga, Carolina Ortiz Riaga, Octavio Cardona García
págs. 60-69
Cindy Rocío López Villanueva, Edgar Enrique Martínez Cárdenas, Harold David Pico García
págs. 70-85
The role of social media in the creation of brand experiences
Mauricio Losada Otálora, Iván Darío Sánchez Manchola
págs. 86-96