Multinationality and Performance Literature: A Critical Review and Future Research Agenda
Quyen T. K. Nguyen
págs. 311-347
Natalie Djodat, Dodo zu Knyphausen-Aufseß
págs. 349-378
Jingoo Kang, Jeoung Yul Lee, Pervez N. Ghauri
págs. 379-409
Pierre Xavier Meschi, Anne Norheim-Hansen
págs. 411-440
Developing International Business Relationships in a Russian Context
Ron Berger, Ram Herstein, Avi Silbiger
págs. 441-471
Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
Pradip H. Sadarangani, Anup Krishnamurthy
págs. 473-500