págs. 210-226
User-generated product reviews on the internet:: the drivers and outcomes of the perceived usefulness of product reviews
Kihan Kim, Yunjae Cheong, Hyuksoo Kim
págs. 227-245
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Sun Jung Moon, John P. Costello, Dong Mo Koo
págs. 246-271
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Sunkyu Jun, Yoojeong Jeong, James W. Gentry, Yong J. Hyun
págs. 272-292
Consumer responses to different degrees of advertising adaptation:: the moderating role of national openness to foreign markets
Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker, Peter Goos
págs. 293-313
págs. 314-335
Cause-related marketing ads in the eye tracker:: it depends on how you present, who sees the ad, and what you promote
Chun Tuan Chang, Pei Chi Chen
págs. 336-355
Disentangling location-based advertising:: the effects of location congruency and medium type on consumers' ad attention and brand choice
Paul Ketelaar, Stefan F. Bernritter, Jonathan van't Riet, Arief Ernst Hühn, Thabo J. van Woudenberg, Barbara C. N. Müller
págs. 356-367
págs. 368-392