Importance-performance analysis: common misuse of a popular technique.
Josip Mikulic, Darko Prebežac, Marina Dabic
págs. 775-778
Comparing association grids and 'pick any' lists for measuring brand attributes.
Duncan Rintoul, Homa Hajibaba, Sara Dolnicar
págs. 779-793
How local/global is your brand?
Joan Llonch i Andreu, Miguel Ángel López-Lomelí, Jorge Eduardo Gómez Villanueva
págs. 795-813
A comparison of self-organising maps and principal components analysis
Gopal Das, Manojit Chattopadhyay, Sumeet Gupta
págs. 815-834
págs. 835-857
A demonstration of structural choice modelling in a market research context
Jasha Bowe, Richard Lee, Larry Lockshin, Cam Rungie
págs. 859-879
How brands grow: part two
Alan Wilson
págs. 881-882