págs. 647-648
How to mix brand placements in television programmes to maximise effectiveness
Nathalie Dens, Patrick DePelsmacker, Peter Goos, Leonids Aleksandrovs
págs. 649-670
Consumer sentiment after the global financial crisis
Edoardo Lozza, Andrea Bonanomi, Cinzia Castiglioni, Claudio A Bosio
págs. 671-692
págs. 693-710
Exploring Luxury Value Perceptions in China: Direct and indirect effects
Gong Sun, Steven D'Alessandro, Lester W. Johnson
págs. 711-732
Exploring the past behaviour of new brand buyers
Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk
págs. 733-748
Insight Intelligence Market Research Summit 2016, 9-10 May, London: [2]
Ian Bramley, Emma Bramwell
págs. 749-753
págs. 754-754