págs. 9-19
Social media for public relations: Lessons from four effective cases
Ilhem Allagui, Harris Breslow
págs. 20-30
Jimmy Sanderson, Katie Barnes, Christine Williamson, Edward T. Kian
págs. 31-37
The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign
Stephanie L. Madden, Melissa Janoske, Rowena Lyn Briones
págs. 38-48