Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation.
Dana L. Ellis, Milena M. Parent, Benoit Seguin
págs. 473-489
Sport Scandal and Sponsorship Decisions: Team Identification Matters.
P. Monica Chien, Sarah Jane Kelly, Clinton S. Weeks
págs. 490-505
National Sport Governing Bodies and Sport Tourism: Agency and Resources.
Millicent Kennelly, Kristine Toohey
págs. 506-520
Coordination in International and Domestic Sports Events: Examining Stakeholder Network Governance.
Michael L. Naraine, Jessie Schenk, Milena M. Parent
págs. 521-537
NBA Primary Market Ticket Consumers: Ex Ante Expectations and Consumer Market Origination.
Brian M. Mills, Steven Salaga, Scott Tainsky
págs. 538-552
Consumers' Comparative Evaluative Judgment of Athlete Endorsers.
Shintaro Sato, Yong Jae Ko, Kiki Kyriaki Kaplanidou, Daniel P. Connaughton
págs. 553-565
Jasper Truyens, Veerle De Bosscher, Popi Sotiriadou
págs. 566-585
Chill Factor: How a Minor League Hockey Team Changed a City Forever.
Adam G. Pfleegor
págs. 586-587
Introduction to Intercollegiate Athletics.
Nathan Kirkpatrick
págs. 588-589