Recapturing place identification through community heritage marketing
Matthew Alexander, Kathy Hamilton
págs. 1118-1136
Listerine – for the bridesmaid who’s never a bride: disparaging humour increases brand attitude and recall among the powerless
Joshua D. Newton, Jimmy Wong, Fiona J. Newton
págs. 1137-1158
An arousal-based explanation of affect dynamics
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, Guicheng Shi
págs. 1159-1184
Customer-based brand equity and human resource management image: do retail customers really care about HRM and the employer brand?
Johan Anselmsson, Niklas Bondesson, Frans Melin
págs. 1185-1208
Wenbin Sun, Joseph M. Price
págs. 1209-1238
págs. 1239-1262
Thinking styles affect reactions to brand crisis apologies
Liangyan Wang, Sijian Wang, L. Robin Keller
págs. 1263-1289
Retaining the primetime television audience
Bryony Jardine, Jenni Romaniuk, John G. Dawes, Virginia Beal
págs. 1290-1307
Paradox, tribalism, and the transitional consumption experience: In light of post-postmodernism
Alexandros Skandalis, John Byrom, Emma Banister
págs. 1308-1325
págs. 1326-1347
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
Sung Ho Han, Bang Nguyen, Lyndon Simkin
págs. 1348-1376
Framing the work: the composition of value in the visual arts
Chloe Preece, Finola Kerrigan, Daragh O'Reilly
págs. 1377-1398
Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications
Jungkeun Kim, Jae-Eun Kim, Roger Marshall
págs. 1399-1425
págs. 1426-1447
Controversial advertising: transgressing the taboo of gender-based violence
Lauren Gurrieri, Jan Brace Govan, Hélène Cherrier
págs. 1448-1469
Staying engaged on the job: the role of emotional labor, job resources, and customer orientation
Nwamaka A. Anaza, Edward L. Nowlin, Gavin Jiayun Wu
págs. 1470-1492
págs. 1493-1520
Sociocultural brand revitalization: the role of consumer collectives in bringing brands back to life
Elina Närvänen, Christina Goulding
págs. 1521-1546