Acceso usuarios
Advertising for Luxury and Fashion Goods: An Emerging Area
Charles R. Taylor
págs. 389-390
págs. 391-420
Following brands on Twitter: an extension of theory of planned behavior
Shu Chuan Chu, Hsuan Ting Chen, Yongjun Sung
págs. 421-437
The fashion engagement grid: understanding men's responses to fashion advertising
Ben Barry, Barbara J. Phillips
págs. 438-464
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
Nathalie Dens, Patrick De Pelsmacker
págs. 465-485
Celebrity endorsements, self-brand connection and relationship quality
Abhishek Dwivedi, Lester W. Johnson, Robert McDonald
págs. 486-503
Effects of background music endings on consumer memory in advertising
Gianluigi Guido, Alessandro M. Peluso, Antonio Mileti, Mauro Capestro, Luca Cambò, Pierpaolo Pisanello
págs. 504-518
Comedic violence in advertising: The role of normative beliefs and intensity of violence
Hye Jin Yoon
págs. 519-539
Hyoungkoo Khang, Sangpil Han, Sumin Shin, A-Reum Jung, Mi-Jeong Kim
págs. 540-568
The influence of self-construal and materialism on social media intensity: A study of China and the United States
Shu-Chuan Chu, Kasey Windels, Sara Kamal
págs. 569-588
Bygone eras vs. the good Ol' days: How consumption context and self-construal influence nostalgic appeal selection
Chun-Tuan Chang, Ching-Chiao Feng
págs. 589-615
