Some Interesting Findings about Super Bowl Advertising
Charles R. Taylor
págs. 167-170
A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Lars Bergkvist, Hanna Hjalmarson, Anne W. Mägi
págs. 171-184
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Jörg Matthes, Brigitte Naderer
págs. 185-199
págs. 200-215
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Jennifer Gerard Ball, Danae Manika, Patricia Stout
págs. 216-247
Factors affecting attitudes and behavioural intention towards social networking advertising: A case of Facebook users in South Korea
Jaemin Jung, Sung Wook Shim, Hyun Seung Jin, Hyoungkoo Khang
págs. 248-265
págs. 266-300
págs. 301-324
págs. 325-344
págs. 345-361
Attitudes and related perceptions about product placement
Nadia I. Sabour, Deepa Pillai, Giacomo Gistri, Siva K. Balasubramanian
págs. 362-387