Introduction to the special issue on social and environmental issues in advertising
Sukki Yoon, Sangdo Ho
págs. 1-3
Pro-environment advertising messages: the role of regulatory focus
Namita Bhatnagar, Jane McKay Nesbitt
págs. 4-22
How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting
Yohan Kim, Sunyoung Yun, Joosung Lee, Eunju Ko
págs. 23-41
Kacy K. Kim, Jerome D. Williams, Gary B. Wilcox
págs. 42-60
Charles R. Taylor, Matthew E. Sarkees
págs. 61-73
págs. 74-92
Sukki Yoon, Yeonshin Kim, Tae Hyun Baek
págs. 93-105
The effect of non-stereotypical gender role advertising on consumer evaluation
Kyounghee Chu, Doo-Hee Lee, Ji Yoon Kim
págs. 106-134
In distrust of merits: the negative effects of astroturfs on people's prosocial behaviors
Jungyun Kang, Hyungsin Kim, Hosang Chu, Hakkyun Kim, Charles H. Cho
págs. 135-148
Davide C. Orazi, Liliana L. Bove, Jing Lei
págs. 149-166