International Journal of Advertising

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  Año 2015, Vol. 34, Número 5

  • Seleccionado

    The imminent return of the advertising jingle

    Charles R. Taylor

    págs. 717-719

    
  • Seleccionado

    Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects

    Johannes Knoll, Holger Schramm, Christiana Schallhorn, Sabrina Wynistorf

    • Resumen

    págs. 720-743

    
  • Seleccionado

    Dissociating explicit and implicit effects of cross-media advertising

    Lisa Vandeberg, Jaap M. J. Murre, Hilde A.M. Voorveld, Edith G. Smit

    • Resumen

    págs. 744-764

    
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    Factors to consider in improving prescription drug pharmacy leaflets

    J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis, Michael S. Wolf

    • Resumen

    págs. 765-788

    
  • Seleccionado

    Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

    Haesung Whang, Eunju Ko, Ting Zhang, Pekka Mattila

    • Resumen

    págs. 789-811

    
  • Seleccionado

    Incivility in political advertisements: a look at the 2012 US presidential election

    Ronald Paul Hill, João Miguel Borralho, Yoon-Na Cho

    • Resumen

    págs. 812-829

    
  • Seleccionado

    Call for papers: special issue on Latin America

    Stephan Dahl

    págs. 830-831