A call for more research on ‘green’ or environmental advertising
Charles R. Taylor
págs. 573-575
How audience and disclosure characteristics influence memory of sponsorship disclosures
Sophie C. Boerman, Eva A. van Reijmersdal, Peter C. Neijens
págs. 576-592
It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions
Hua Chang, Hyokjin Kwak, Marina Puzakova, Jisoo Park, Edith G. Smit
págs. 593-620
Hope across the seas: the role of emotions and risk propensity in medical tourism advertising
Elyria Kemp, Kim H. Williams, McDowell Porter III
págs. 621-640
Beer, wine, or spirits? Advertising's impact on four decades of category sales
Gary B. Wilcox, Eun Yeon Kang, Lindsay A. Chilek
págs. 641-657
Hyunji Do, Eunju Ko, Arch G. Woodside
págs. 658-677
págs. 678-701
Margherita Pagani, Ronald Goldsmith, Andrea Perracchio
págs. 702-714
Call for papers: Special issue on Latin America
Stephan Dahl
págs. 715-716