What is most important in transferring goodwill from charity run participants to sponsors?
Wayne W. Smith, Robert E. Pitts, Weishen Wang, Rhonda W Mack
págs. 305-316
Factors determining attendance at a film festival
María Devesa Fernández, Andrea Báez Montenegro, Víctor Fernando Figueroa Arcila, Luis César Herrero Prieto
págs. 317-330
págs. 331-348
Major sports events: the challenge of budgeting for the venues
Harry Arne Solberg, Holger Preuss
págs. 349-363
Coopetition and knowledge transfer dynamics: New Zeland's regional tourism organitzations and the 2011 rubgy world cup
Kim Werner, Geogg Dickson, Kenneth F. Hyde
págs. 365-380
Branded Marketing events: a proposed "experiential needs-based" conceptual framework
Teagan Altschwager, Steve Goodman, Jodie Conduit, Cullen Habel
págs. 381-390
Ce Mo, Nina Mistilis, Giacomo del Chiappa
págs. 391-406
Food events in lifestyle and travel
Donald Getz, Tommy D. Andersson , Sanja Vujicic, Richard N.S. Robinson
págs. 407-419
Uses and abuses of economic impact studies in tourism
Semoon Chang, Hwa-Kyung Kim, Katarina Petrovcikova
págs. 421-428