International Journal of Advertising

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  Año 2015, Vol. 34, Número 2

  • Seleccionado

    Creating win-win situations via advertising: new developments in digital out-of-home advertising

    Charles R. Taylor

    págs. 177-180

    
  • Seleccionado

    Twitter for two: investigating the effects of dialogue with customers in social media

    Jonas Colliander, Micael Dahlén, Erik Modiga

    • Resumen

    págs. 181-194

    
  • Seleccionado

    Areas of research in political advertising: a review and research agenda

    Eric Van Steenburg

    • Resumen

    págs. 195-231

    
  • Seleccionado

    Creativity, attention and the memory for brands: an outdoor advertising field study

    Rick T. Wilson, Daniel W. Baack, Brian D. Till

    • Resumen

    págs. 232-261

    
  • Seleccionado

    Is there a need for speed? Fast animation as context increases product trial intent and self-focus

    Brittany R.L. Duff, Sela Sar

    • Resumen

    págs. 262-284

    
  • Seleccionado

    Communion-over-Agency Effects on Advertising Effectiveness

    Martina Infanger, Sabine Sczesny

    • Resumen

    págs. 285-306

    
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    Sports sponsorship effects on customer equity: an Asian market application

    Sang Jin Kim, Honglei Liu, Kyung Hoon Kim, Yung Kyun Choi, Siging Peng

    • Resumen

    págs. 307-326

    
  • Seleccionado

    Internet media personality: scale development and advertising implications

    Chang-Dae Ham, Hyung-Seok Lee

    • Resumen

    págs. 327-349

    
  • Seleccionado

    Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression

    Hyun Seung Jin

    • Resumen

    págs. 350-365

    
  • Seleccionado

    Narrative, transportation and advertising

    Jean Marie Brechman, Scott C. Purvis

    • Resumen

    págs. 366-381

    
  • Seleccionado

    When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit

    Tae Hyun Baek, Karen Whitehill King

    • Resumen

    págs. 382-401