Searching for Benedict de Spinoza in the history of communication: : His influence on Walter Lippmann and Edward Bernays
César García
págs. 319-325
págs. 326-334
Tipping the balance: : A decision-making model for localization in global public relations agencies
Juan Carlos Molleda, Sarabdeep Kochhar, Christopher Wixson
págs. 335-344
Public relations in the small business environment: : Creating identity and building reputation
Nell C. Huang-Horowitz
págs. 345-353
Planned Parenthood takes on Live Action: : An analysis of media interplay and image restoration strategies in strategic conflict management
Leslie Rasmussen
págs. 354-356
Changing the story of retirement: : How AARP utilizes a strategic narrative to advocate for the aging workforce
Lindsey B. Anderson
págs. 357-364
An analysis of Turkey's telecommunications sector's social responsibility practices online
Emel Ozdora-Aksak
págs. 365-369
The impact of media relations on certain organizational and business performances: : Serbian case
Edit Terek, Milan Nikolic, Jelena Vukonjanski, Bojana Gligorović, Branka Janković
págs. 370-372
págs. 373-375
Implementing dialogic communication: : A survey of IPR, PRSA, and IABC members
Jin Huang, Aimei Yang
págs. 376-377
“Business 101” in public relations educations: : An exploratory survey of senior communication executive
Matthew W. Ragas, Nur Uysal, Ron Culp
págs. 378-380
Parody social media accounts: : Influence and impact on organizations during crisis
Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
págs. 381-385
The role of social media in local government crisis communications
Melissa W. Graham, Elizabeth J. Avery, Sejin Park
págs. 386-394
Infusing social media with humanity: : Corporate character, public engagement, and relational outcomes
Linjuan Rita Men, Wan-Hsiu Sunny Tsai
págs. 395-403
Confessions of an angry employee: : The dark side of de-identified “confessions” on Facebook
Arunima Krishna, Soojin Kim
págs. 404-410
The role of new public relations practitioners as social media experts
Nicole Lee, Bey-Ling Sha, David Dozier, Paul Sargent
págs. 411-413