What drives ambush marketer misidentification?
Elisabeth Wolfsteiner, Reinhard Grohs, Udo Wagner
págs. 137-154
Servicing in sponsorship: : A best-worst scaling empirical analysis
Norman J. O'Reilly, Twan Huybers
págs. 155-169
The impact of color and animation on sports viewers’ attention to televised sponsorship signage
Christoph Breuer, Christopher Rumpf
págs. 170-183
#Sponsoring the #Frenchopen: : An examination of social media buzz and sentiment
Elizabeth B. Delia, Cole G. Armstrong
págs. 184-199
The impact of international football matches on primary sponsors and shareholder wealth
Adrien Bouchet, Thomas W. Doellman, Michael Troilo, Brian R. Walkup
págs. 200-210
Market reactions to corporate sponsorships of european football kits: : The moderating effects of firm congruence
Richard J. Martinez, Jay. J. Janney
págs. 211-222