Acceso usuarios
The bigger society: : considering lived consumption experiences in managing social change around obesity
James Martin Cronin, Mary McCarthy, Mary Brennan, Sinéad McCarthy
págs. 1-2
Acculturation and consumer loyalty among immigrants: : a cross-national study
Sigal Segev, Ayalla Ruvio, Aviv Shoham, Dalia Velan
págs. 3-4
User-generated content behaviour of the dissatisfied service customer
Caterina Presi, Charalampos Saridakis, Susanna Hartmans
págs. 4-5
Promoting boundary spanning behavior among service personnel
Jaewon Yoo, Todd Arnold, Gary L. Frankwick
págs. 5-6
The interplay of products from the same product line: : the role of brand reputation
Mauricio Palmeira
págs. 6-7
The franchise relationship in China: : agency and institutional theory perspectives
Anne Marie Doherty, Xiaomin Chen, Nicholas Alexander
págs. 7-8
The intertwined relationships of power, justice, and dependence
Jessica Hoppner, David A Griffith, ChangSeob Yeo
págs. 8-9
The effect of customer information during new product development on profits from goods and services
Lars Witell, Anders Gustafsson, Michael D. Johnson
págs. 9-10
Multichannel advertising: : does print advertising affect search engine advertising?
Rainer Olbrich, Carsten D. Schultz
págs. 10-11
Chief Marketing Officer�s equity incentives: : economic determinants and effects on shareholder value
Michele Fabrizi
págs. 11-12
Rethinking brand architecture: : a study on industry, company- and product-level drivers of branding strategy
Andreas Strebinger
págs. 12-13
Standing out from the crowd: niche product choice as a form of conspicuous consumption
Tobias Schaefers
págs. 13-14
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: : a consumer perspective
Sanjit Kumar Roy, Walfried M. Lassar, Gul Butaney
págs. 14-15
Store image influences in consumers� perceptions of store brands: : the moderating role of value consciousness
Elena Delgado Ballester, Miguel Hernández Espallardo, Augusto Rodríguez Orejuela 
págs. 15-16
págs. 16-17
págs. 17-18
