Acceso usuarios
Gratitude in relationship marketing: : Theoretical development and directions for future research
Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, Judith Anne Garretson Folse
págs. 2-24
Re-conceptualising call-centres as sites of control: : the insider perspective
Edward Kasabov, Anna C.C.C. da Cunha
págs. 25-46
págs. 47-67
Marketing artistic careers: : Pablo Picasso as brand manager
Albert M. Muñiz, Toby Norris, Gary Alan Fine
págs. 68-88
Consumer perceptions of trade show effectiveness: : Scale development and validation within a B2C context
Udo Gottlieb, Mark Brown, Liz Ferrier
págs. 89-107
The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Beomjoon Choi, Beom-Jin Choi
págs. 108-131
Predicting handbill avoidance in Hong Kong and the UK
Gerard P. Prendergast, Alex S.L. Tsang, Ranis Cheng
págs. 132-146
Exploring consumers' motivations to engage in innovation through co-creation activities
Deborah Roberts, Mathew Hughes, Kia Kertbo
págs. 147-169
Internal market orientation, market capabilities and learning orientation
Shyh-Rong Fang, Enchi Chang, Chueh-Chu Ou, Chia-Hui Chou
págs. 170-192
The effect of pre-entry information on relational outcomes in franchising: : Model conceptualisation and gender comparison
Scott K. Weaven, Debra Grace, Lorelle Frazer, Jeffrey Giddings
págs. 193-217
Employer brand trust and affect: : linking brand personality to employer brand attractiveness
Linn Viktoria Rampl, Peter Kenning
págs. 218-236
págs. 237-270
To what extent do articles published in other than �top journals� have impact on marketing?
Kamal Haddad, Gangaram Singh, Don Sciglimpaglia, Hung Chan
págs. 271-287
Homogeneity, "glocalism" or somewhere in between?: A literary interpretation of identity in the era of globalization
Helene Cecilia de Burgh-Woodman
págs. 288-313
Weapons of mass intrusion: : the leveraging of ambush marketing strategies
François Anthony Carrillat, Francois Colbert, Matthieu Feigné
págs. 314-335
Factors enhancing word-of-mouth influence: : positive and negative service-related messages
Jill Sweeney, Geoff Soutar, Tim Mazzarol
págs. 336-359
págs. 360-379
Establishing the scope of marketing practice: : insights from practitioners
Sally Dibb, Cláudia Simões, Robin Wensley
págs. 380-440
