Peter Mouncey
págs. 269-277
págs. 277-278
Making meaning: : the fate of the consumer in market research
Chris Barnham
págs. 279-281
A comparison of methods used to measure the importance of service attributes
Elena Pokryshevskaya, Evgeny Antipov
págs. 283-296
págs. 297-316
págs. 317-340
The impact of a product-harm crisis on customer perceived value
Baolong Ma, Lin Zhang, Gao Wang, Fei Li
págs. 341-366
págs. 367-385
págs. 388-404
Jules Berry
págs. 405-406
Qualitative research practice: : a guide for social science students and researchers (2nd edn).
Justin Gutmann
págs. 407-409